STC Rochester Spectrum 2018

Companies have several departments that create content…marketing, customer care, documentation, user experience...it seems like EVERYONE is communicating with the customer. BUT are they communicating with each other? Not so much. Silos. It’s not a new problem, but it is a growing problem. Customers may hear a different tone or voice, depending on the source. Sometimes the information differs. Which is one correct? How do you know? Why put customers in that place? How can we get it together and communicate accurate information in one unified voice? And what is that voice? We’ll talk about breaking down silos, creating a team, and getting the focus on the right place…doing what is right for the customers.